To run a successful team you need a manager, there is no way around this. However a lot of people seem to have a limited understanding of what it takes to be a good manager and what a good manager actually does day to day for the team. The common perception of what a manager is an organizer...
To run a successful team you need a manager, there is no way around this. However a lot of people seem to have a limited understanding of what it takes to be a good manager and what a good manager actually does day to day for the team. The common perception of what a manager is an organizer, someone who organizes play-days, matches, practices, etc. and does nothing else other than ‘acquire sponsorships’ as if it is such an easy task. However what most people don’t realize is that a good manager does so much more than that; from negotiations with sponsors/team organization to the general team bonding. Managers are the unsung heroes of today’s E-Sports.
Managers have many responsibilities that most people outside of an organization have no clue about; one of the most important parts of this is the ethics behind the work. If a manager is in it for himself, or is only doing this to be as famous as the players, they will not do a good job, and the situation will be worse off than if you didn’t have a manager at all. A manager needs to put his players, for without the players the managers’ position doesn’t even exist. World Elite manager, Pei ‘King’ Le, had this to say about putting the players above all else:
“I think a good club will put players at the top priority, which is the basic rule for a team.â€Â
If a team does not look after one of its strongest assets in a befitting manner, how stable will the organization be? Professional teams such as fnatic(CS), WICKED(Wc3), and WE(Wc3) have been together for years, developing their players alongside their management. The managers do not treat the players like hired mercenaries that are here for a short term and when something goes wrong they dump them.
Alongside this level of commitment come player and team bonding; a technique rarely seen outside of South Korean SC teams. Managers use this to keep the players closer, instilling a team ethic, allowing the players to have a support group of sorts. If a player needs help strategically, his teammates will be there for him, if the player loses a big match and needs support and motivation, his teammates will be there. When asked about whether he uses any sort of player bonding techniques to help solidify the team, King had this to say:
“Yes, I always do these kinds of jobs; my team will organize some outside activities. It is convenient for us due to we are living together.â€Â
A duty mostly overlooked by people outside of a team organization is negotiating. Most managers act as the middle man for their players, negotiating salary, sponsorship details and player conditions. Without a manager, a player would probably just take what was offered to them and not even bother try and negotiate for what they deserve. Or, just as bad, if not worse, a player would try and negotiate for what they want, and not what they need. A manager takes into account what a player needs and deserves, not what someone else thinks they deserve or what the player wants.
Marketing is also a very large part of a managers duties; making sure the players maintain their ‘value’ by appearing often in the public eye, winning isn’t enough. Scheduling interviews and features; organizing movies and PR stints like working at a Steel Series booth ensures the players have a future. Winning is only a piece of the pie these days, if the public can’t relate to the players in anyway, or look up to them like role models, who is going to be interested in following these players as fans? Without a manager to regulate the publicity output of a player the proverbial money tree would either wither and die due to lack of care, or be over picked and left useless for long term development.
Booking tickets, reserving hotel rooms, scheduling play-days and matches, scheduling practices and more. As a manager you are expected to run not only your own life and career, but that of over 5 other people as well. Maintaining healthy living conditions for players, making sure they are on-time, all the time, becomes more of a task than one would think.
“We don't force them to practice; they have their own practice methods. However, I will supervise their practices, if they don't have enough practices or don’t put enough effort in on them, I will point that out and let them fix it by themselves.†– Pei ‘King’ Le
Teaching your players responsibility will instill in them a professional attitude towards their career, and their teammates. It is one thing to be a team slave, and baby your players day in and day out; teaching your players on the other hand, ensures growth. You can be bogged down with the same work every day, or you can teach your players, and they themselves can take charge of their lives and careers, allowing you as the manager to help grow them as players, and the team/players brands as well.
Management styles come into play on a monumental level in situations such as this, as well as all of your other daily dealings. You can be a taskmaster, and treat your players as earning slips, or you can be a ‘Jerry Maguire’ and take on people’s lives, not account numbers.
When asked which style he preferred King had this to say:
“I am on both sides when I am doing management. We are living together; we are playing together, making jokes as friends. Nevertheless, on a team perspective, they have to follow what I am saying.â€Â
Which brings up a good point to be a good manager, you need to treat your players as human beings. However they need to know that you are their manager, and that you are looking out for their best interests; so they need to follow you regardless of what they want to do.
To be a good manager does not require you to have a lot of money, or be the best coach, or a team slave. You need to have a heart, treat your players like people, and think logically. Take note of the tools around you in this industry, and use them to your advantage, be smart about it and have fun.










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