London
Full-time, Permanent
Partner Marketing Manager
As a Partner Marketing Manager at Fnatic, you'll play an important role in creating and executing integrated marketing campaigns that bring the Fnatic brand and that of our partners to life; and help solidify Fnatic's position as the definitive gaming performance brand. You’ll work closely with Fnatic’s Community, Creators, and Content/Studios teams to pull together innovative activations that excite Fnatic and partners fans alike, and speak authentically to the billions of gamers globally. Working closely with our Partner Success team, your collaboration will ensure that our partnerships with the likes of Jack Link’s, Displate or Sony INZONE, continue to deepen and grow over time.
Your mission is to:
- Ideate, plan and project manage partner marketing activations, ensuring campaigns both deliver on our brand promise and the goals of our partners
- Build a deep understanding of our partner brands, working closely with the relevant Partner Success Manager to create moments that feel organic to Fnatic and the partner
- Understand fully the platforms available within Fnatic to activate marketing campaigns and leverage them to execute tailor made campaign roll-outs
- Provide clear briefs to Fnatic's Content/Studios function for creation of campaign assets and their distribution
- Work closely with marketing colleagues on campaign execution, storytelling and audience targeting to deliver optimal impact
- Support delivery of activations, ensuring marketing plans are followed to maximise campaign engagement
- Drive growth of our partner relationships by proposing upsell ideas/opportunities outside of existing contractual deliverables
- Regularly communicate progress to the Partner Success team on key tasks, mission critical updates, as well as potential obstacles you might be encountering
- Conduct brand and market research, and seek to understand fan sentiment and trends
- Be data led, leading on campaign performance monitoring and post-analysis, and ensure learnings are reflected in future planning
- Support B2B event planning and execution as required, and represent the Fnatic brand in person
- Utilise your knowledge of Fnatic and the industry to contribute to new business pitch ideation sessions
- Accurately forecast marketing costs, owning campaign ROI reporting and spend management
- Lead ad-hoc marketing projects as defined by your manager
We're looking for:
- Track record of memorable marketing activations for a youth-focused brand
- Knack for understanding motivations of partner brands and supporting intuition with data that resonates
- An innovative and creative mindset, with a healthy respect for data and insights
- Comfort in things moving fast, and making things happen
- Experience in executing marketing activity in multiple international markets
- Knowledge of marketing best-practice and regulations
- Understanding of youth culture and trends in media consumption
- Resourceful mindset and ability to do a lot with a little when necessary
- Excellent written and verbal communication in English, other languages desirable
