Fnatic is today delighted to announce that we have extended our long-term partnership with Rivalry who have agreed a multi-year, six-figure deal to secure their place as the ‘Official Betting Partner’ of our Counter Strike: Global Offensive (CS:GO) team through 2021.
As part of the deal, market leader in esports betting Rivalry will have access to global image rights of the players and will work in collaboration with Fnatic to developing engaging and exclusive content to be hosted on the Rivalry community hub which will enhance the experience on the platform. Rivalry recently captured all the action at DreamHack Masters Malmö with Fnatic’s CS:GO players who went on to claim the title in an enthralling final.
On top of that, Rivalry are a leading voice in integrity and responsibility in esports betting. They align with Fnatic in their commitment to delivering exciting, safe experiences to offer enhanced value to fans and customers alike.
Rivalry has delivered just that since 2018 with an engaging wagering experience, rewards programs, original content, and much more. Rivalry allows esports fans to place bets throughout a match on a variety of in-game events and outcomes, adding to the excitement of watching esport tournaments.
“Fnatic put their fans at the forefront, their dedication to creating the best experience for their community mirrors Rivalry's commitment to add value and excitement to our customers” said Kevin Wimer, Chief Marketing Officer of Rivalry. “We look forward to continuing our relationship to deliver the best and most responsible betting experience in esports.“
Glen Calvert, COO at Fnatic added: “We are thrilled to continue our relationship with Rivalry. As an organisation we are dedicated to giving our fans the very best we can offer in terms of value and experience. In Rivalry we have found an ideal betting partner for the CS:GO community.”