London
Full-time, Permanent
Brand Marketing Lead
At Fnatic, we’re building a global brand driving the future of youth culture through gaming. We do this by delivering epic sport performance, cultivating a fnatical community, and creating hyper-engaging content. As Brand Marketing Lead at Fnatic, you will play a leading hand in shaping this future, steering the biggest brand in esports. With a storied legacy, you’ll have the perfect building blocks to drive a deeper sense of community around our brand through captivating marketing initiatives and campaigns that innovate and set us apart as uniquely Fnatic; focusing on our audience, not our competitors. Your creative vision will enable us to build a cohesive brand across the various strands of our multi-faceted business, and you’ll back this up with audience insights and performance metrics that demonstrate the success of our activations. You’ll have a great understanding of youth culture, follow trends in our audience and adjacent audiences, and you'll know how we can speak authentically to the billions of gamers globally, captivating them and converting a new generation of Fnatics.
Your mission is to:
- Support the development of Fnatic's long-term marketing strategy alongside other Marketing leaders, and position Fnatic as an industry innovator
- Drive a data-centric approach to campaign success measurement, regularly feeding back associated market/audience insights
- Work closely with Fnatic's creative content studio, ensuring output is aligned with marketing brief/vision and strategy, and that sufficient time is given to ensure campaigns are adequately supported/resourced
- Collaborate with the Content & Social Lead to ensure campaigns are optimally activated via social storytelling, and in a way that consistently engages and grows our audience
- Work closely with other Marketing leaders to ensure activations within their verticals are aligned with brand activity
- Ensure our brand activity effectively utilises our Creator and Pro-Gaming talent, maximising our investment and enhancing our appeal to emerging talent
- Own PR and communications, defining desired messaging to grow our reputation across consumer, investor and corporate channels with external support
- Mentor and manage assigned direct reports, helping them innovate and push creative boundaries, and play an active role in their development
- Stay on top of trends in youth culture and wider digital landscape
- Ensure compliance with advertising/marketing legislation, especially in relation to data and youth
- Support talent acquisition efforts within Marketing as required, leading on candidate assessment and providing appropriate feedback
- Own ad-hoc marketing projects as defined by your manager
We're looking for:
- Track record of memorable marketing activations for a youth-focused brand
- Passion for gaming and understanding of trends in media consumption
- An innovative mindset and desire to do things differently
- Comfort with using data and insights to support your intuition
- Ability to make things happen and motivate others
- Demonstrable success maximising organic opportunities
- Excellent written and verbal communication in English, other languages desirable
