Tokyo
Full-time, Permanent

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Social Editor - Japan

As a Japanese-based Social Editor for Fnatic, you’ll brainstorm, present ideas, plan and execute social media content to support Fnatic's launch and expansion into Japan. You'll manage our Japanese-language social accounts, as well as contribute to Fnatic's English-language social media accounts with social content for our Japanese audience. You’ll maintain Fnatic’s content quality standards, and build out a social roadmap to grow and engage the Japanese audience. Working closely with Studios, Partnerships and Pro-Gaming stakeholders globally, you’ll be juggle a number of moving parts with tight deadlines in what is often a high pressure environment.

Your mission is to:

  • Liaise with our HQ social team on best social media practices and distribution on main channels as required
  • Report on Japanese social performance metrics and consider audience feedback to drive continual improvement
  • Own the social content calendar for Japan-specific channels, working closely with team management for player access and content planning
  • Provide feedback to HQ on Japanese social content opportunities that arise for other departments or in new territories as you become aware of them
  • Brief the HQ Studios team (and local agencies) to generate assets as required, and help ensure brand guidelines are adhered to
  • Help build a network of content creators to support content capture
  • Build a long-term content narrative considering local culture, community, and past content performance
  • Constantly investigate new content formats/platforms, and build relationships with relevant emerging providers
  • Propose possible Japanese creators of interest to Fnatic, and support local creator relationships once on board
  • Build strong relationships with Japan-based players, and provide content consultancy and support as required
  • Support all Rainbow Six-specific content and Fnatic Rainbow Six social channels and their respective success
  • Continually grow knowledge of our players and their possible storylines
  • Work with Rainbow Six esports team members to ensure all required deliverables are being met and key metrics are being recorded
  • Lead ad-hoc projects as defined by the Head of Social & Community

We're looking for:

  • A deep knowledge of social platforms and how they can be best utilised to speak to our target audience
  • Knowledge of content performance metrics that count and how to measure them
  • Understanding of youth culture and where relevant social audiences live
  • Excellent written and verbal communication in English and Japanese, other languages desirable
  • Excellent organisational and time management skills
  • A flexible and resilient approach
  • Willingness to travel and comfort working remotely
  • An open personality that’s engaging to the community
  • A sense of urgency coupled with excellent organisation and time management

Company benefits