Our membership programme has been developed as a way of providing long-term value for Fnatic fans and our community.
We’re releasing it in the form of digital keys in a one-off purchase, where holders are able to access benefits across all the worlds we live in, both digital and physical. These perks span from exclusive chances to meet Fnatic pro-players and creators to receiving our pro-jersey every year. The perks will keep coming for as long as you hold your keys.
Unlike a traditional membership subscription plan with a recurring monthly or annual fee, our membership programme is a one-off payment that delivers rewards for the long-term with full ownership over your key.
What are the Fnatic ‘keys’?
Just like unlocking your car or your home, our keys unlock community access to the beating heart of Fnatic. Each key has a set of features and rewards for holders to enjoy and can be considered tiers in a membership programme, for as long as you hold on to them.
There are three tiers, starting with the free ‘Citizen’ key, then two paid tiers, ‘Core’ and ‘Pioneer’. Core and Pioneer keys offer higher level benefits and rewards for holders. See our Compare page for more details on each key’s features.
TLDR: Think of the keys as your pass to the future of Fnatic!
Why are you launching this membership programme now?
In 2020 we launched a crowdfunding initiative to allow over 3500 fans to join us as co-owners, which was our first step in a journey towards being community-centric, before launching the membership keys now.
As we build Fnatic for the years to come, it's important we put our community at the centre of everything we do, aligning our goals as a company with the desires of our fans. We truly believe to be a community-centred company it's not going to be ads that drive us but fans.
What does ownership of my key mean?
Say you buy yourself a car… that's your car, no one else can take it from you. Well, that's the same with owning your Fnatic key - you can keep it as long as you want and it will forever be yours. The only difference is the car might get a little rusty after a while, but our Fnatic keys will keep unlocking cool and exciting things throughout the years, every year.
And this exactly what you asked for... when we asked our fans in a community survey if you'd like to have the ability to sell your membership, 74% agreed! The only way to deliver this was using new blockchain tech, which is why we turned to the keys being a non-fungible token.
How does the tech work behind the keys?
In order to facilitate true ownership of the keys, and allowing the ability for our community to hold or sell their key as they want, we’re utilising blockchain technology. Specifically utilising a non-fungible token or NFT allows the membership keys to have unique traits and at the same time prove that it’s you that holds the key when you connect it into Fnatic ID. It ties directly in with the future integrations on our site and apps for further benefits.
To do this we’re working with a ‘proof-of-stake’ blockchain called Polygon. Using this type of chain drastically reduces energy usage vs ‘proof-of-work’ blockchains like Ethereum and Bitcoin.
Isn’t using blockchain technology damaging the environment?
We made the decision to build our memberships on a ‘proof-of-stake’ blockchain called Polygon. Using this type of network drastically reduces energy usage vs ‘proof-of-work’ blockchains like Ethereum or Bitcoin.
According to Polygon's most recent calculations, the carbon cost of transactions like ours on their network is around 66 grams of CO2.
How does this benefit existing fans and the community?
Well firstly, presale has been setup exclusively for our community members. There are a number of ways to get access to the presale for being a long time fan - take a look at the access page here - such as being an early Fnatic ID member, long term Discord users, previous buyers on our shop, or a co-owner through our crowdfunding.
Once you hold your key, you’ll be getting exclusive access to benefits, money-can’t-buy fan experiences, exclusive events, presale lists for drops, store discounts, physical & digital products and lots more in the future.
The money generated from the paid membership tiers will also support our pro-player and creator rosters to create community-driven experiences and events for our membership key holders.
How is Crypto.com helping support Fnatic’s Membership programme?
We have integrated Crypto.com Pay and Crypto.com DeFi wallet on our website for a seamless fan experience, and we will continue to consult with Crypto.com on future technological development alongside providing upcoming perks for our key holders.
As the global market leader in this emerging digital world, Crypto.com’s platform already provides millions of people with the essential tools needed to control their money, data and identity securely.
We’re incredibly proud to have Crypto.com as a long-term partner of Fnatic.
There are a lot of scams out there, how do I avoid them?
Yes, beware! Rules are as follows:
1: Watch out for DMs! Fnatic will only ever send you a DM is to ask you for your email address if you've won something. Then communication will always go via email@example.com. 2: We will only ever send you emails that end with @fnatic.com. 3: Only trust our verified social accounts and always double check the URL of our website is correct (www.fnatic.com).
What’s the longer-term vision for your membership programme?
The long-term vision is to build the best membership programme for a brand community in the world. That means premium and behind-the-scenes content from our pro-players, community-focused physical events around the world, digital and physical limited edition drops, potentially even a festival if that’s what our fans want.
We have our own strong beliefs in how profound the impact blockchain technology will have within gaming. When our founder started Fnatic back in 2004 he had a vision of how big esports would become which many people scoffed at, but here we stand today. The same is true of how we see WEB3 and the metaverse merging with gaming and how that’s going to reshape the relationship we have with our fans, and how many millions more gamers will be able to make a living doing what they love.
Already games like The Sandbox and Axie Infinity are showing what this technology can do in its early infancy within gaming. We’re so early to this new frontier but we will be able to build on the utility and value of our digital membership keys by integrating with these types of platforms and games long into the future.
What is the plan in the future for the keys?
You can find our future plans on our Roadmap here.
Fnatic keys will unlock early access to drops, fan experiences like physical events and digital watch parties, alongside new BTS digital content, limited edition art drops and welcome messages from our pros.
A big focus for us is putting our fans at the heart of everything we do. We'll be working closely with our membership key holders on Discord to forge the future of Fnatic together.
Why are there three different tiers?
When we first began planning our membership programme, we ran a poll in our Discord and Reddit to create a dream list of rewards that our community wanted. Pro-kit jerseys, loot boxes of signed merch and gear, meet and greets with our pro-team, early access to our drops, backstage access at events and so on. Whilst some of these rewards do cost a lot of money, other rewards can be done in a way that’s fairly manageable for us as a business.
This is why a free option was created, where you get an impressive amount of value, alongside paid tiers. Our free Citizen key gives you early access to all our future drops, a 5% discount code on our shop, and exclusive access to one-of-a-kind community and fan events.
The paid-for tiers exist so we can provide even more value at each stage, and cater to all fans.
Do I have to pay for my membership each year?
The membership keys are a one-off payment, once you pay for it, you own it for as long as you hold onto it!
To learn how to set up a wallet yourself, you can find more information on Crypto.com Defi here, Metamask here, and WalletConnect here.
How do I activate my shop discount?
The Fnatic shop discount that you receive as a key holder will become functional on our website between May and June 2022. You will receive an email closer to the time with more information on how this works.
Can I upgrade my membership later?
Unfortunately, due to the tradable nature of it, you can't upgrade an existing membership, but you have one of two options.
- You can buy another membership and enjoy the perks from both
- You can trade/sell your current membership, then buy a new one (or claim if it's in our free NFT sale period)
You can hold as many paid keys as you'd like (free Citizen keys will be limited to one per wallet so as many fans as possible can get involved). There are a limited number of Core & Pioneer keys in total, on a first-come, first-serve basis.
Can I return my membership if I don't like it / get a refund?
We hope you will love your membership, and we have so many exciting things coming down the line. However, if you decide you no longer want your membership, you can sell it on the NFT market and get some money back (how much is determined by the supply and demand of the market at the time). We can't refund your membership, due to the nature of the blockchain.
Do I have to pay a "gas fee" for minting my NFT key?
We will be covering the gas fees for users.
What will you do with the money you make from this?
The majority of all revenue will go back into covering the cost of the Core and Pioneer key perks (e.g. pro-kit jersey for life, mystery loot box, physical membership cards, delivery costs, digital/physical event production etc).
We're also working closely with our pro-player and creator rosters to create community-driven activations as part of our membership programme (e.g. physical/digital meet and greets, playing with our pros, community tournaments with prizes, collaborative merch, premium content etc).
Anything else will go back into investing in our core performance operations as an esports organisation; such as multi-year pro-player signings, our youth academy and high-performance training facilities.
How do I get my Discord Role?
A role will be automatically assigned to your Discord User ID the second you receive your chosen key on Fnatic ID. If that is not the case, please check the following:
- Connect your Discord Account on Fnatic ID
- Verify the account you’re connecting to is the account you use on the Fnatic Discord
If you are still having issues, please contact our customer support team who will be happy to look into this for you.