AndaSeat signs as exclusive gaming chair partner of Fnatic

AndaSeat signs as exclusive gaming chair partner of Fnatic

Published: 06 May 2020

Today we’re excited to officially announce our partnership with AndaSeat, and with it the unveiling of the Fnatic Edition gaming chair. Through this strategic partnership, Fnatic players will now be equipped with AndaSeat’s latest ergonomic technology that will empower them to game in comfort, whether playing with friends, taking part in practice sessions, or competing at the highest level.

On the partnership, Fnatic CEO and Founder Sam Mathews said, “At Fnatic, our goal is to seek out, level up and amplify every gamer on the planet, and with AndaSeat we have found the perfect partner to achieve this through the creation of the Fnatic Edition Anda Seat chair. Whether you’re competing at the highest level or gaming casually from home, comfort is something that is key to maximising your gaming experience and success, and we’re excited to bring Anda Seat’s excellence in ergonomic technology to both our players and our fans across the globe.”

Founded in 2007, AndaSeat has been the exclusive chair sponsor of China National Football team and China National Volleyball team, quickly becoming an indispensable brand in traditional sport. With the growth of the esports industry, AndaSeat has shifted towards gaming chair solutions to players and gaming industry professionals alike, offering a more comfortable playing experience thanks to their leading ergonomic technology.

Zhou Lin, CEO & Founder of AndaSeat, said, “AndaSeat is proud to bring our ergonomic technology to support Fnatic’s excellence in their way of world championships and their vision of combining channels through which young people communicate with the world’s leading and forward-thinking brands. At AndaSeat, we aim to provide professional, durable and ergonomic chair offerings that empower gamers to benefit from this technology. It plays an increasing role in keeping esports players healthy during their daily high intensity training. The integration of AndaSeat chairs into Fnatic teams is an important step for our long-term partnership, and our commitment demonstrates an increasing maturity in the adoption of professional gaming chairs for gamers.”

The Fnatic Edition gaming chair makes use of AndaSeat’s smooth bonded, scratch and stain resistant technology and high-density one piece foam, contouring to the shape of the user, coupled with a precision manufactured steel frame for the ultimate sitting experience.

The AndaSeat Fnatic Edition gaming chair is open for pre-order from 6th May with a shipping date from 15th July 2020.