Fnatic Announces GymBeam As Official Supplement Partner
Fnatic, the London-based global esports performance brand, has announced a partnership with GymBeam to become the Official Supplement Partner for the world-leading organisation. The collaboration marks the beginning of a strategic relationship focused on supporting gamer performance, wellness and healthy lifestyles across Fnatic’s global community.
GymBeam is the No.1 supplement brand in the European Union, providing high-quality supplements, functional foods and sports nutrition products to millions of customers worldwide. With a strong focus on performance, accessibility and innovation, GymBeam has built a passionate community around health, fitness and self-improvement.
The partnership will see the two brands collaborate on a range of activations and content initiatives designed to educate and inspire gamers around performance, nutrition and wellbeing. This will include branded content featuring Fnatic talent and creators, exclusive product collaborations, community campaigns and more!
As competitive gaming continues to evolve, the partnership reflects a growing emphasis on both physical and mental performance in esports. Together, Fnatic and GymBeam aim to empower gamers with the tools, knowledge and products needed to perform at their best both in and out of the game.
GymBeam joins Sony INZONE, Red Bull, Betify and Blacklyte as global partners for the elite esports organisation in 2026.
Fnatic CEO, Sam Matthews said: This is an exciting one, Fnatic has always been about a relentless focus on performance, which is why we're very excited to be partnering with GymBeam, a brand that shares this passion. As esports continues to evolve, supporting player healthy lifestyles and therefore wellbeing has never been more important, and together we look forward to inspiring gamers to reach their peak performance!
GymBeam CEO, Dalibor Cicman, added: "At GymBeam, we have always been driven by innovation and a passion for self-improvement. Esports athletes and gamers require the same level of nutritional support and physical readiness as traditional elite athletes. Teaming up with Fnatic allows us to redefine gaming nutrition, bringing premium, verified safety and innovation to millions of gamers who want to perform at their best, both in and out of the game."
About Fnatic
Fnatic is a global Esports performance brand headquartered in London. It is laser-focused on levelling up gamers, thanks to its digital ecosystem and physical products. Founded in 2004 by Sam Mathews, Fnatic teams have since claimed more than 200 championships across 30 different games and are one of the most successful esports brands of all time. Beyond winning prestigious championships, Fnatic’s mission is to be the flagship brand for performance. Fnatic is the channel through which the most forward-thinking brands communicate with Gen-Z and Millenials. It delivers industry-leading content, experiences and activations through its offices and facilities in cities between London and Tokyo. For more information, visit Fnatic.com.
About GymBeam
GymBeam is a leading European fitness and nutrition brand dedicated to helping people achieve their performance and wellness goals. Combining innovation, quality, and accessibility, the brand supports active lifestyles across Europe and beyond, while building a passionate community centered around health, fitness, and self-improvement.
GymBeam's market leadership is backed by exceptional financial performance, generating €232M in revenue and serving over 6 million customers. Operating across 16+ European markets, the company offers an unmatched portfolio of 11,499 products. This extensive, high-quality selection spans premium supplements, functional foods, healthy lifestyle products, sportswear, and fitness accessories for every sport.