Fnatic Announces Red Bull As Official Energy Drink Partner
Fnatic, the London-based global esports performance brand, has announced a global partnership with Red Bull. As part of this agreement, Red Bull becomes Fnatic's Official Energy Drink Partner, appearing on the collarbone of all Fnatic team jerseys.
The partnership will enable Red Bull and Fnatic to further collaborate across UK & Global Esports, delivering exclusive social media content, and wider activations which encapsulate the two brands’ pioneering approach to esports and gaming in the United Kingdom. Fnatic’s wider Creator Network, featuring some of the most influential voices in British esports and gaming will also be involved in the partnership. The Network will help to amplify Red Bull and Fnatic content, bringing fans of both brands together and closer to the action.
Combining Red Bull’s legacy of creating unforgettable moments in esports and gaming, with Fnatic’s prestigious standing in global esports, the collaboration aims to inspire the British gaming community, and to push the boundaries of gaming and esports in the UK.
Sam Mathews, CEO of Fnatic, shared his excitement about the partnership:
"Partnering with Red Bull marks an incredible milestone for Fnatic and the esports community here in the UK. Red Bull's commitment to innovation and performance aligns perfectly with our mission to push the boundaries of competitive gaming. Together, we’re excited to deliver unforgettable content and experiences for our fans and create waves in the UK esports and gaming community."