inzone gear

Fnatic Gear Evolves: A New Chapter with Sony’s INZONE

Published: 28 Aug 2025

Fnatic today announces a new chapter in the journey of its performance hardware line, as Fnatic Gear development and assets officially become part of the Sony's gaming gear brand, INZONE. This marks a pivotal evolution for the brand, built on nine years of innovation, a million products in people’s hands, and a global community of players and fans. INZONE entered a Global partnership with Fnatic in 2023 and became the Official Gaming Headset and Monitor partner.

From its inception, Fnatic Gear has stood for performance, quality, and authenticity - products built by players, for players. Now, with INZONE, that mission will continue on an even bigger stage, powered by Sony’s world-class R&D and global reach.

“This is a milestone moment for us,” said Sam Mathews, CEO of Fnatic. “Fnatic Gear was born to serve our players and fans with tools that give them a competitive edge. After nearly a decade, we’re proud of what we’ve achieved - and now, we’re thrilled to take things to the next level with INZONE. This is the culmination of two years of deep collaboration with Sony’s team, and it opens the door to even more innovation for our community.”

Over the past two years, Fnatic’s professional players and creators have worked closely with Sony engineers to shape the development of INZONE products.

Fnatic fans can look forward to:

  • Continued innovation, co-developed with Fnatic Pros and creators
  • A new era of performance hardware
  • Ongoing support for existing Fnatic Gear products through Fnatic
  • Exciting advances by INZONE performance-focused gaming hardware

“Our collaboration with Fnatic has been a powerful driver in shaping the future of INZONE,” said Hiroaki Fujii, Head of Gaming Business Office at INZONE. “We’ve been inspired by their commitment to performance and community. As Fnatic Gear joins the INZONE family, we’re excited to continue pushing boundaries together.”

Fnatic Gear’s legacy is far from over — it’s evolving into something even greater. With INZONE, the future of competitive gaming gear is just getting started.

For more on INZONE products and what’s next, visit HERE