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Fnatic Partners with Xcite

Published: 17 Dec 2020

Today we're excited to announce an exclusive retail partnership with Xcite by Alghanim Electronics, Kuwait's largest electronic retailer, to bring Fnatic Gear products into more than 50 stores across Kuwait and the KSA.

This partnership marks the first time Fnatic Gear products will be available in the Middle East and builds off of other key distribution deals unlocked this year in Japan, Singapore and India.

“We are always looking for ways to seek out, level up and amplify every gamer on the planet, and having Xcite as our exclusive retail partner allows us to reach and interact with the growing esports market across the Middle East,” said Sam Mathews, Founder and CEO at Fnatic.

“We are thrilled to get our products in the hands of gamers who haven’t been able to experience them before.”

Fnatic Gear is developed, tested and approved by some of the world’s best professional gamers to maximize performance and competitive edge. Through this partnership with Xcite, gamers across Kuwait and the KSA will have the opportunity to experience Fnatic’s innovative, professional grade equipment.

In addition to its existing product lines, including the critically-acclaimed REACT headset and the best-selling miniSTREAK keyboard, Middle East gamers will also have access to Fnatic Gear’s latest flagship model, the STREAK65, a 65% form factor compact keyboard featuring its very first mechanical low-profile switch.

“The launch of Fnatic across Xcite showrooms in Kuwait and the KSA will allow gamers to experience the best in class gaming products,” said Waseem Sultani, Category Manager for Kuwait and the KSA at Xcite.

“We are excited to launch Fnatic across our stores. This will provide a quality offering for gamers and esports enthusiasts,” said Nishant Sharma, Category Head at Xcite.

Looking ahead, Fnatic Gear products will be available at more than 50 showrooms across Kuwait and the KSA by next year.

About Xcite

X-cite by Alghanim Electronics is the largest multi-brand electronics retailer in Kuwait with a collection of over 300 global brands. Our parent company, Alghanim Industries , is one of the largest, privately-owned companies in the Gulf region. A multinational company with operations in 40 countries, Alghanim Industries is a multi-billion dollar conglomerate with more than 30 businesses.

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