LOCK IN. Performance Starts Within.
Fnatic, the London-based global esports performance brand, has partnered with GymBeam to launch LOCK IN. A daily performance powder, formulated for the challenges of competitive & modern gaming.
The product marks the first major output of the two brands' strategic partnership, translating their shared focus on gamer performance and wellbeing into a science-backed formula built for competitive play.
GymBeam is the No.1 supplement brand in the European Union, providing high-quality supplements, functional foods and sports nutrition products to millions of customers worldwide. With a strong focus on performance, accessibility and innovation, GymBeam has built a passionate community around health, fitness and self-improvement.
LOCK IN was built around four core pillars of gamer wellbeing:
- Cognitive focus, Zinc and Iodine contribute to normal cognitive function
- Immune support, Vitamin D contributes to the normal function of the immune system
- Tiredness and fatigue, Vitamins B6 and B12 contribute to the reduction of tiredness and fatigue
- Vision Support, Zinc and Vitamin A contribute to the maintenance of normal vision
Fnatic League of Legends Performance Coach, Richard Wolter said: The health and wellbeing of our players has always been our top priority. Partnering with GymBeam to create LOCK IN has allowed us to develop exactly what we needed: a simple, all-in-one daily powder that integrates seamlessly into our team’s routine and consistently supports our players' performance.
About Fnatic
Fnatic is a global Esports performance brand headquartered in London. It is laser-focused on levelling up gamers, thanks to its digital ecosystem and physical products. Founded in 2004 by Sam Mathews, Fnatic teams have since claimed more than 200 championships across 30 different games and are one of the most successful esports brands of all time. Beyond winning prestigious championships, Fnatic’s mission is to be the flagship brand for performance. Fnatic is the channel through which the most forward-thinking brands communicate with Gen-Z and Millenials. It delivers industry-leading content, experiences and activations through its offices and facilities in cities between London and Tokyo. For more information, visit Fnatic.com.
About GymBeam
GymBeam is a leading European fitness and nutrition brand dedicated to helping people achieve their performance and wellness goals. Combining innovation, quality, and accessibility, the brand supports active lifestyles across Europe and beyond, while building a passionate community centered around health, fitness, and self-improvement.
GymBeam's market leadership is backed by exceptional financial performance, generating €232M in revenue and serving over 6 million customers. Operating across 16+ European markets, the company offers an unmatched portfolio of 11,499 products. This extensive, high-quality selection spans premium supplements, functional foods, healthy lifestyle products, sportswear, and fitness accessories for every sport.