AMD

Main objective
To increase awareness, consideration and preference of AMD amongst Fnatic fans.

Insights
Fnatic teams demand the maximum from their gear, systems and themselves. Fnatic teams train, scrim, compete and stream to fans on AMD-powered PCs.

Idea
#PoweredByAMD

Fnatic is a top-tier esports organization with global recognition and teams that compete at the highest level of all the major esports. They have a massive following on social media and great brand recognition, which enables AMD to greatly expand our audience of gamers and educate them about the benefits of AMD Ryzen and Radeon. In addition, they can serve as a full-service agency that can create compelling content and social campaigns that increase the visibility of our products and engagement with the fans that we need to reach the most.

Andy Thompson, Marketing Manager - Gaming GTM and esports, AMD

Results

Rank 1

brand partner for brand preference (Q3 2020)

Rank 1

total brand partner awareness (Q3 2020)

Rank 1

spontaneous brand partner awareness (Q3 2020)

1.8M+

views

How we did it

Jersey Branding

MVP Powered by AMD

Guess my elo

World's 2020 Highlights

Interested in forming a partnership with Fnatic?

Get in touch
More Case Studies