To increase awareness, consideration and preference of AMD amongst Fnatic fans.
Fnatic teams demand the maximum from their gear, systems and themselves. Fnatic teams train, scrim, compete and stream to fans on AMD-powered PCs.
Fnatic is a top-tier esports organization with global recognition and teams that compete at the highest level of all the major esports. They have a massive following on social media and great brand recognition, which enables AMD to greatly expand our audience of gamers and educate them about the benefits of AMD Ryzen and Radeon. In addition, they can serve as a full-service agency that can create compelling content and social campaigns that increase the visibility of our products and engagement with the fans that we need to reach the most.
Rank 1brand partner for brand preference (Q3 2020)
Rank 1total brand partner awareness (Q3 2020)
Rank 1spontaneous brand partner awareness (Q3 2020)
How we did it
MVP Powered by AMD
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World's 2020 Highlights