To enter the esports industry in a sustainable way and support the teams and discipline as a whole before, during and after times of uncertainty.
BMW and Fnatic join forces to maximise performance and entertainment, through technology and innovation, to help level-up every gamer on the planet. Every team partnered with BMW is united in their willingness to win.
39%increase in awareness of United In Rivalry campaign (Q3 PCA 2020)
75%of fans agreed intelligent use of partnership (Q3 PCA 2020)
74.4%of fans found content entertaining (Q3 PCA 2020)
87%Campaign Awareness (Q3 PCA 2020)
84%more favourable brand perception (Q3 PCA 2020)
No 1.Fnatic partnership No 1. reason behind preferred choice of new car (Q3 2020) DIGITAL (2020 Apr-Sep)
Esports shows us how sports entertainment can continue to thrive and play a key role considering today’s challenges. Our entry into esports is motivated by a commitment to become a sustainable, global partner, supporting the teams and the discipline as a whole, before, during and after these times of uncertainty.
How we did it
Case Study Video
When Ultimates Meets
Fnatic teaches Noob
Legends in Action