To authentically engage with the UK gaming market and position themselves as the gamers beer of choice.
UK gamers enjoy a drink while playing and watching games.
Bud Light x Fnatic co-branded packaging & gifting of Fnatic headsets along with an exclusive gaming night with a Fnatic pro.
The partnership will also help retailers unlock increased revenue with a strongly performing beer brand.
How we did it
Co-branding on Bud Light packaging across UK retail
Video starring Fnatic pro FIFA player & The Bud Knight