Bud Light

Main objective
To authentically engage with the UK gaming market and position themselves as the gamers beer of choice.

Insights
UK gamers enjoy a drink while playing and watching games.

Idea
Bud Light x Fnatic co-branded packaging & gifting of Fnatic headsets along with an exclusive gaming night with a Fnatic pro.

Results

3M+

views

The partnership will also help retailers unlock increased revenue with a strongly performing beer brand.

Martina Isella, Senior brand manager, Bud Light

How we did it

Co-branding on Bud Light packaging across UK retail

Video starring Fnatic pro FIFA player & The Bud Knight

Interested in forming a partnership with Fnatic?

Get in touch
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