A fnatic sponsored crate of bud light

Bud Light

Main objective
To authentically engage with the UK gaming market and position themselves as the gamers beer of choice.

Insights
UK gamers enjoy a drink while playing and watching games.

Idea
Bud Light x Fnatic co-branded packaging & gifting of Fnatic headsets along with an exclusive gaming night with a Fnatic pro.

Results

3M+

views

The partnership will also help retailers unlock increased revenue with a strongly performing beer brand.

Martina Isella, Senior brand manager, Bud Light

How we did it

Co-branding on Bud Light packaging across UK retail

Video starring Fnatic pro FIFA player & The Bud Knight

Interested in forming a partnership with Fnatic?

Get in touch
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