Players in a studio for the hisense collab


Main objective
To break into the esports industry, reach a new audience by cultivating the digital youth and to make Hisense TV & Home Appliances a true friend of Fnatic and its fans.

Hisense and Fnatic share forward-thinking and innovative brand values. Through this partnership, the two companies will produce a variety of content, including product reviews, video collaborations and social engagement, each featuring Hisense appliances and Fnatic’s prominent teams.




views during announcement phase

We hope to make Hisense TV and home appliances truly their friend and right hand in life by constantly exploring the needs of fans, so as to allow them to focus on enjoying every moment of esports games.

Alex Zhu, Vice President, Hisense International

How we did it

Welcome video

World's Quarantine Diaries


BBF Challenge

Interested in forming a partnership with Fnatic?

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