LeTou
Main objective
To expand its presence in the highly competitive esports gambling industry by partnering with Fnatic.
Insights
There is a mutual growth of esports and gambling industries.
Idea
Dota 2 Team Sponsorship
Results
4m+
Video Views (Jan-Oct 2020)300k+
Engagements (Jan-Oct 20)LeTou are passionate about our players and partnering with Fnatic gives us the perfect opportunity to engage with their growing esports market. Fnatic are known to be the best in the business, and we are very excited to work with them to support their Dota 2 team, and we will be creating memorable content to bring their community and ours together.
How we did it
Jersey branding
LeTou logo integration on Fnatic flag within Dota 2 matches
LeTou integration into player names within the game
Social media branding
Interested in forming a partnership with Fnatic?
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