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Virgin Media

Main objective
To highlight the importance of Virgin Media broadband for gamers through speed-focused activations and drive fan engagement with Virgin Media’s Fall Guys activation at EGX London 2021.

Insights
Celebrate the togetherness that superfast broadband provides to gamers. Generate hype and belonging by incentivising competitiveness, teamwork and fun through Fall Guys.

Idea
Celebrate the togetherness that superfast broadband provides to gamers. Generate hype and belonging by incentivising competitiveness, teamwork and fun through Fall Guys.

RESULTS

1M+

impressions on Twitter and Instagram

29.1k

interactions

438k

reach

How we did it

Twitch Streams

Fall Guys EGX Stand/Meet and Greets

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