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How would you fix communication/community issues

Azrael's avatarAzraelModerator@Azrael22/07/2025

How would you fix communication/community issues

Hello everyone, Azrael here, one of the Fnatic admin. This is a duplicate of a reddit post, but I think it's good to have this discussion here too.

Given everything that's been happening in the last 24h (and for way longer) with the fan clubs and the fans being upset/disapointed/bored of promises never done (and I blame no one for that) and overall lack of communication as per the comments, I'd like to know what would be your suggestions to fix all the issues.

What I'd like to read here are examples, and not the usual "more budget" or "more communication", because that doesn't really mean anything/help with the situation. What would you do if you had more budget, what do you want to hear/see more, how would you communicate in a better way with the fans ? (keep in mind that budget isn't infinite, sadly. I wish it was, as much as you).

My goal here is for me to have an overlook of the ideas and feelings, in one place, of what the fan base expect from the org, and how to improve the situation (because let's be honest twitlongers can only go so far). We have our ideas in the team but it never hurts to hear what everyone is thinking. That said, it doesn't mean that everything that'll be said here will be done.

For a bit more context about me, I've joined the discord moderation team back in 2019, and became an admin some years ago, obviously doing stuff in discord, but also reddit and facebook and the app, and doing some tournament when needed. I am not a Fnatic employee, and I'm as upset as you when it comes to the lack of communication/interaction with the community. I come from this very community (started watching Fnatic in 2013 with LoL and CS) and I've done all of this out of passion. Trust me that if I had a magic wand to fix all of this I would (and keep in mind that I've already complained a lot internally).

Thanks for the time you'll give to answer this.

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Comments

Avatar for Lockah
Lockah@Lockah• last Friday at 16:49
Loading...Let management actually answer some topics . When people ping them
Avatar for Lockah
Lockah@Lockah• 28/07/2025
Loading...Answering topics on the fnatic app . Would increase communication
Avatar for Lars89
Lars89@Lars89• 28/07/2025
Loading...To be fair, I think every person want things on a different way and that’s the problem I guess. For me is that fnatic is handling different divisions very differently. For example: the latest addition in the LoL team gets an full interview etc. And the latest addition of the CS squad is only getting a little tweet. Saying things like: “ we are aiming to have the best team in CS”, while on the other hand reducing staff without explaining or communicating things. Tweeting things about Krimz that they looking in the coming months about the future of him, without updating in the coming months. Making promises without holding onto it. It feels like in the last year or years we get less and less information, communication from staff about what they plans are, what they among to etc. We are left in the dark. But that’s from the CS standpoint.
Avatar for Zallfon53
Zallfon53Fnatic Plus@Zallfon53• 28/07/2025
Loading...Personally, I really loved the Grabbz weekly interviews!
Avatar for bea_w
bea_w@bea_w• 25/07/2025
Loading...I think more interactive content for fans besides discussion posts and the live watch parties and voting
Avatar for dantalion
dantalionFnatic Plus@silverfrog• 25/07/2025
Loading...For who live in other country like asia, the tournament seat or place for fan meeting does't feel any adventage. Want to go but it is hard. The reason I buying fnatic plus is for some fan goods or wallpaper. They said there will be some outwear for plus memeber only and goods to buy. Right now, there are nothing. It is really disappointing for me. i think there have to be 'at least' only fnatic plus's wallpaper for every month for the minimum.
Avatar for bea_w
bea_w@bea_w• 28/07/2025
Loading...@silverfrog Yeah i agree! There are VCTs in Asia but I havent seen any fanmeets
Avatar for walnuthan
walnuthan@walnuthan• 25/07/2025
Loading...I’ve been a fan in the US since 2011 and would love to be able to easily unite with others and support them when the teams are in the Americas. I know we have a pretty strong presence in Japan but man I would go to war for yall if I was backed by the actual organization! I have been to almost every event in the US and it’s a little sad trying to find fans here. Would love to spread some Fnatic faith in the States!
Avatar for Synd1cate
Synd1cate@Synd1cate• 28/07/2025
Loading...@HighExpectAsian Im in the US too, which state are you from?
Avatar for Lahm
LahmFirst Blood@Lahm• last Saturday at 01:33
Loading...@walnuthan States has the same issue as Australia, it's bloody huge compared to England or Japan where the majority of events happen, way harder to bring everyone together. Would be easier to just have more online events, but i know the org has had attendance issues before when trying to make the effort.
Avatar for Lockah
Lockah@Lockah• 24/07/2025
Loading...How come we always have to wait so long for announcements . Like cs go . Cypher has been rumoured 2 weeks ago already. Still no announcement.
Avatar for Synd1cate
Synd1cate@Synd1cate• 28/07/2025
Loading...@Lockah I got to know today is the announcement
Avatar for Synd1cate
Synd1cate@Synd1cate• 28/07/2025
Loading...@Lockah True but it was decided to early and is too late
Avatar for bea_w
bea_w@bea_w• 28/07/2025
Loading...@Lockah Yeah i agree
Avatar for Quare
Quare@Quare• 23/07/2025
Loading...I would really like to know what exactly other fans are getting from their teams, what NB was referring to! What are those treatments/benefits or perks are they getting that the above mentioned fan-clubs dont get? Im just very curious, I have 0 insight!
Avatar for bea_w
bea_w@bea_w• 28/07/2025
Loading...@Quare Im pretty sure Sens are the other team that actively caters content to fans. From VCT Toronto, they were one of the teams that had events like watch parties and meet and greets.
Avatar for Franky
FrankyVCT Champions 2024@Franky• 23/07/2025
Loading...**For the fan associations**, I think they should be given more material and logistical support. For example, during the LEC finals, Fnatic could step in temporarily to help them secure seats together or simply promote a joint initiative. I don’t really know how things work currently, but I assume it’s not really like that at the moment. Still, I genuinely believe that having Fnatic, directly supporting fan groups against tournament organizers would go a long way in keeping fans united rather than scattered f.e. Another issue is that despite Fnatic being an international org, all watch parties and other events are held almost only in London, making it really difficult for many to participate even if your are in Europe. **As for the app**, as a paying monthly user, I feel a bit scammed. At the start, we were promised amazing things, pro tutorials, lots of insider content, giveaways, exclusive stuff, and more, but in the end, we got one tutorial, some exclusive content for a while, and the only insider thing I remember is the jersey. The giveaways stopped a few months ago, all without explanation. The only thing left is the discount, but you don’t need that all the time. If I was told, "The subscription is just to support Fnatic, nothing more," I wouldn’t mind as much. But right now, they’re promising things and not delivering. I’m not even asking for anything crazy, I’d be happy with simple things like new emotes with the VALO players f.e., extra name colors or anything else. Just that would make me happy. Overall, the app feels abandoned, like, even some stupid thing like badges. __*Where are the basic badges for the Toronto Masters or the Stage 1 victory?*__ And it’s not like I’m asking for an in-depth explanation of the why and how. I’d just like to understand what’s going on and get out of this weird fog of uncertainty we’re in right now.
Avatar for Franky
FrankyVCT Champions 2024@Franky• 23/07/2025
Loading...@Franky Nice to see but it would have been nice to not have been keep in the dark for so long xd ![Discord_rHvPLgmgmt.png](https://cdn.fnatic.com/community/8565c366-458e-4d5f-97cd-a9246f96b3eb.png)
Avatar for Azrael
AzraelModerator@Azrael• 23/07/2025
Loading...@Franky Hey Frankie, thanks for your answer. When it comes to fan associations, Fnatic actually helped with this kind of things, and will keep doing it. Communication on that could be better. Doing event in more places than just London and Berlin are something we're also trying to do, but it's quite the logistical challenges, but recently there were some in Japan, Toroto or Rhyad for differents esport events. Ofc having more of them, in more locations, is something I wish could happen, and only the future will tell us if it happens. But be assured that this is one of the key point of the feedback I'll send internally. As for the app, you've said anything, I agree with you, it has been underdelivering. Same, it's a keypoint as it's something that is often coming back. As a pioneer key holder (which I bought with my very own money), I wish we would get more content (because as for now, even as I mod I don't get a lot more info than you guys). The fog of uncertainty, as you nicely says, needs to disapears for sure.
Avatar for Synd1cate
Synd1cate@Synd1cate• 28/07/2025
Loading...@Franky Exactly they should host in other countries other than London, As i think there most fans are from EU and NA
Avatar for Catxalote
Catxalote@CATXALOTE• 23/07/2025
Loading...I think one of the biggest issues when talking about communication is the fact that there is no direct line between the fans and the org. As NB said we need someone who can relate more with the fans (and their little clubs like "Fnaticos", "Fnatic Dragons", "Statics", etc.) and organise the trips to cheer for the team, help out if the fans needed something in the event (like lending some flags), something like a manager that can take this kind of responsabilities. Thats what I think, if there is someone in charge of this already I think they should be more active at this point.
Avatar for Synd1cate
Synd1cate@Synd1cate• 28/07/2025
Loading...@CATXALOTE NB and fnatic hispano already gave up :(